MKTG 122
Buyer Behavior.
California State University, Sacramento · UGRD · Fall 2026
1 section
Catalog description
Understanding buying as a process in order to develop more effective solutions to marketing problems; an interdisciplinary approach drawing on insights from the behavioral sciences; applications to practical marketing situations. Seminar.
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001
Availability not recently verifiedClass #california_state_sacramento-0846Fall 2026UGRD3 credits
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