MKTG 101

Principles Of Marketing.

California State University, Sacramento · UGRD · Fall 2026

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The purpose of this course is to help students develop a working knowledge of marketing. Students will learn about the role marketing plays in an organization, as well as how to plan, implement and evaluate marketing activities. This course builds a foundation for further study in marketing and related fields.

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Class #california_state_sacramento-0843Fall 2026UGRD3 credits
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