Marketing in Sport and Recreation.

Catalog description

This course explores the principles and practices of marketing within sport and recreation. Students will examine strategies for effectively promoting sport and recreation programs, events, and facilities to diverse audiences. Key topics include market segmentation, branding, consumer behavior, digital marketing, and community engagement. The course emphasizes the use of data-driven marketing decisions and ethical, inclusive approaches to reach and retain participants. Students will develop skills necessary to create, implement, and evaluate comprehensive marketing plans tailored to the unique challenges of sport and recreation organizations. 3 units