The Art and Science of Experience Design. 

Catalog description

What makes an experience truly unforgettable? This course explores the art and science behind designing immersive, engaging, and meaningful experiences across various areas - from hospitality and travel to entertainment, wellness, event, and beyond. Drawing from interdisciplinary research, students will examine how environmental, psychological, and physiological factors shape human perception and behavior. Using evidence-based strategies and data-driven insights, students will design and evaluate real-world experiences that enhance satisfaction, well-being, and impact. Ready to craft experiences that leave a lasting impression?