HTM 179
Revenue and Profit Optimization in Service Organizations.
California State University, Sacramento · UGRD · Fall 2026
Catalog description
Revenue management plays a vital role in hospitality and service industries, where offerings are time-sensitive and demand varies. This course examines strategic and analytical approaches to managing revenue and enhancing financial performance across diverse service operations. Students learn key principles and tools including capacity management, demand forecasting, dynamic pricing, distribution channel management, and overbooking practices. Emphasis is placed on data-informed decision making, ethical considerations, and sustainable, guest-centered strategies that support long-term organizational resilience in hospitality and related service sectors.
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