Artificial Intelligence in Strategic Communication.

Catalog description

This course examines the transformative role of artificial intelligence in strategic communication and public relations. Through lectures, interactive discussions, hands-on projects, and certification modules, students will develop the skills and knowledge to integrate AI technology responsibly, ethically, and effectively into public relations and communication practice. This class will also focus on AI's opportunities and challenges, ethical and legal considerations, and practical implications for the strategic communication and public relations fields, preparing students to become informed, adaptable, and ethical practitioners in an AI era.