Arts and Letters Entrepreneurship and Marketing.

Catalog description

This course provides a foundation in understanding what it means to engage in entrepreneurial ventures and how to market such enterprises. Students will examine relevant literature to gain a broad understanding of theory and practice of entrepreneurial marketing as applied to a broad array of organizational types, including nonprofit, start-up, and corporate settings. Students will also explore local and regional organizations where entrepreneurship has been recognized as successful and learn the steps required for starting an entrepreneurial enterprise.