Digital Marketing ((3))

Catalog description

This course provides students with a strong foundation in digital marketing knowledge as well as skills in analytics. Students are equipped with cutting edge digital marketing techniques to identify, understand, and cultivate relationships with customers in the digital environment. Course description edited: Topics might include marketing metrics, multi-channel marketing, SEO, web analytics, Google Analytics, Google Ads, dashboard design, e-marketing strategies, social media marketing, BI platforms and applications, integrated channel decision-making using data, and other applications as they are developed. Prerequisite: MKTG 6000 , HCA 4260 , or permission of the instructor.