Social Media Marketing ((3))

Catalog description

Social media marketing course is designed to provide students with an understanding of the strategic approaches, and actionable tactics using available digital/mobile platforms and devices to harness data analytics for achieving brand community advantages. Since social media is heavily technology-driven, the course will also cover related aspects of electronic and mobile commerce and marketing. This course intends to help students understand the social media landscape and how to approach it strategically. Students will be trained to develop and evaluate social media marketing campaigns using basic analytical tools. Prerequisites: MKTG 6000 , or instructor permission.