Digital Marketing ((3))

Catalog description

This course gives students the theoretical and practical understanding of the online and social marketplace necessary to adapt to its many changes while equipping them with the skills they need to perform vital daily functions. By the end of the course, students will be able to learn the basics of web design, web analytics, search engine optimization (SEO), influencer marketing, social media, online communications, email marketing, brand management, Artificial Intelligence (AI) in marketing, and key performance indicators (KPI).