Marketing Channels ((3))

Catalog description

Learn to use business intelligence (BI) to support marketing decision-making for multi-channel marketing. Examine strategies to turn business intelligence into market insights. Gain proficiency in visualizing, presenting, and understanding data from supply chains, marketing channels, and retail channels. Understand how to make informed marketing decisions in driving web traffic, leads, conversions, sales, revenue, and growth. Tie in the content learned in marketing research and analytics and digital marketing tools and technologies to efficiently drive multi-channel decisions.