MKTG 3010
Consumer Behavior ((3))
California State University, Bakersfield · UGRD · Fall 2026
1 section
Catalog description
An analysis of the individual and aggregate market behavior of consumers and of the use of theoretical and empirical consumer information in developing marketing policy and strategy. Prerequisite: MKTG 3000
Sections
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001
Availability not recently verifiedClass #california_state_bakersfield-1507Fall 2026UGRD
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