Marketing Principles ((3))

Catalog description

A study of the nature and role of marketing in advanced economies in a managerial context presented in a lecture, case, and applied format. Analysis of consumer wants, motivation and purchasing power, and introduction to and development of effective mixes among product, pricing, distribution, and promotional variables. Internet and e-commerce issues are also discussed. MKTG 3000 may be taken as a corequisite with the lower division core. Prerequisite: Completion of Business Administration Lower Core (BALC) or Grad Conditionally Classified.