COMM 4220
Ethical Issues in Strategic Public Relations ((3))
California State University, Bakersfield · UGRD · Fall 2026
Catalog description
Identify and analyze ethical issues in public relations. Explore these issues with a consideration of moral philosophy and industry codes of ethics, including PRSA code of ethics and from other public relations institutions. Students to learn how to respond to ethical issues in the workplace, including how to express dissent effectively. Examine how to navigate these ethical issues as an entry-level employee and strategies for creating a culture of ethics in the workplace. Topic for these ethical issues to cover up-to-date agenda including AI tools, diversities, global and political conflicts, etc. Prerequisite/Corequisite: COMM 2210
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