Strategic Social Media ((3))

Catalog description

This course will introduce students to the analysis of effective social media. It will help students stay abreast of current and future developments in social media design and use. The course will enable students to assess comprehensive and effective social media campaigns for corporations, government agencies, and non-profit organizations. Through a combination of case study analysis, lecture, project work, and simulations, students will develop expertise in social media planning, campaign management, production, and analysis to craft an authentic and effective voice for their organizations and communities on current and developing social media platforms. The design part of the course will allow students to build social media content, using professional-level software.