BA 1008
Perspectives in Business and Financial Literacy ((3))
California State University, Bakersfield · UGRD · Fall 2026
Catalog description
Using a combination of lecture, discussion, and activity-based participation, this course provides students with an introduction to business. The course provides an introductory view of core disciplines of business including management, finance, accounting, marketing, research and development, human resource management, production and operations management, information management, strategic management, and business environment. The course applies these disciplines to entrepreneurs and small business owners, corporation, and to other organizations. Open to all non-business majors. Significant coverage of financial literacy. Satisfies general education requirement Student Enrichment and Lifelong Fulfillment.
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