Agricultural Marketing Planning and Practice ((3))

Catalog description

Core marketing concepts applied to agriculture and the food system. Considers the conceptual foundations of effective marketing and industry practices by growers, processors and packagers, and intermediaries such as wholesalers, distributors, brokers, agents, and retailers. Imparts a forward- looking global perspective by incorporating research findings, technology trends, and international marketing strategies. Incorporates business cases, simulated decision scenarios, guest speakers, and field projects involving local enterprises. Ethical issues are considered and marketing strategies analyzed in the context of customer objectives and stakeholder concerns. Cross listed with MKTG 3510 .