TMP 465

Digital Transformation

University of California Santa Barbara · UGRD · Fall 2026

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Introduces concepts, theories, and evidence about how companies are changing in the digital era. The course examines the drivers of digital transformation and explores the evidence on how successful companies make good strategic decisions in the rapidly changing digital environment, how companies can effectively manage and exploit their data assets, and how to implement digital tools in ways that improve organizational culture and collaboration.

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Class #california_santa_barbara-11114Fall 2026UGRD
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