Marketing

Catalog description

Provides high-level overview of strategic marketing skills needed to succeed in todays competitive business environment. Enables motivated business and tech-oriented students to conduct detailed competitive, market & industry analyses in order to execute an effective strategic marketing plan, focusing on start-ups & established tech companies. Majority of course is skill-building through assigned readings, seminar lectures, guest lectures and case studies. In addition to gaining expertise, students benefit from working in teams and contributing to class discussions. Course culminates in group presentations of strategic marketing project. Projects are reviewed by a panel with representation from industry.