MAT 110CF
Media Arts and Design Concepts: MAD Concepts - Fundamental Concepts of Media Arts and Design
University of California Santa Barbara · UGRD · Fall 2026
Catalog description
Media Arts and Design: Concepts and Fundamentals is an introductory course that covers the principles and practices of media arts and design. Students learn to create digital graphics, audio compositions, and video productions using digital tools and technologies. The course adopts a hands-on approach, emphasizing emerging design techniques such as generative artificial intelligence, parametric design, and algorithmic composition. The course challenges students to critically evaluate the role of media arts and design in contemporary society. The course format includes two in-person lecture sessions and one section per week, with a focus on technological literacy, software proficiency, and computational design.
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