Italian Pop Culture

Catalog description

Italian Pop culture is a cultural phenomenon completely and intrinsically linked to the modern Italian society, permeating every aspect of Italian everyday life. Italian pop culture represents the creative aspect of the mass, influencing trends and desires of a large portion of the population. Although Italian Pop culture started in the XX century, it continues to evolve and transform itself, thanks to the advancement of modern technology, globalization and homologation consumption, influencing various sectors (music, style and fashion, food, movies and television, technology, shopping habits, art and language.)