ESM 233
Testing Innovation Opportunities and Organizational Readiness
University of California Santa Barbara · UGRD · Fall 2026
1 section
Catalog description
In this practicum, students test a business model innovation designed to improve environmental impact for a specific corporation. Working on a team with an industry mentor, students conduct customer and market research to validate their idea and assess their corporations innovation culture. Practical application of theory and tools from ESM 281.
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Availability not recently verifiedClass #california_santa_barbara-4156Fall 2026UGRD
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