COMM 594EM

Special Topics: Emotion and Media Effects

University of California Santa Barbara · UGRD · Fall 2026

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Overview of the the ways in which emotion has been integrated into the study of media effects, focusing on emotion as a predictor of media selection, as an outcome of media exposure, and as the mechanism by which other media effects occur. Traditional lines of research covered include mood management, fright-inducing media, and emotional persuasive appeals. More contemporary issues will receive particular emphasis, including emotion and message sharing, emotional effects of social media use, and the relationship between media use and well-being.

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Class #california_santa_barbara-2037Fall 2026UGRD
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