COMM 217

Theories of Persuasion

University of California Santa Barbara · UGRD · Fall 2026

1 section

Catalog description

Surveys theories and research of persuasion in both interpersonal and mass mediated contexts. Students will be introduced to the major paradigms of persuasion research and will gain some degree of mastery over the sub-field(s) that most interest them.

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Class #california_santa_barbara-2017Fall 2026UGRD

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