COMM 163

Diffusion of Innovations

University of California Santa Barbara · UGRD · Fall 2026

1 section

Catalog description

Influences on the adoption or rejection of new ideas, services or products. The role of innovation attributes, innovation stages, and interpersonal networks and media on the spread of innovations. The components of the full model of diffusion of innovations.

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Class #california_santa_barbara-1967Fall 2026UGRD

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