Health Promotion and Behavior Change

Catalog description

Students learn how theories of motivation, attention, cognitive processing, learning, persuasion, and health communication can be applied to the design of effective health promotion messages, delivered in person and via media. The course presents theories, research on processes and effects and examples of the state-of-the-art in health message design, and students have an opportunity to design their own health promotion messages based on theories and research evidence they have learned.