COMM 125

Consumer Behavior in a Digital World

University of California Santa Barbara · UGRD · Fall 2026

1 section

Catalog description

Gain an understanding of the foundations of consumer behavior and explore how these foundational concepts apply to the "digital world" inhabited by modern consumers--one defined by the interaction of "new" technologies with "old" psychological processes and environments.

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Class #california_santa_barbara-1922Fall 2026UGRD

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Instructor: Staff

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