COMM 117

Persuasion

University of California Santa Barbara · UGRD · Fall 2026

1 section

Catalog description

Analysis and synthesis of current persuasion theory to understand how messages influence attitudes and behaviors. Topics covered include: theories for altering attitudes and behaviors, the persuasion process, and the use of persuasion in applied contexts.

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Class #california_santa_barbara-1914Fall 2026UGRD

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