Business Data Mining

Catalog description

Introduces students to the fundamental concepts of data mining with a specific focus on business applications. Equips students with practical skills to extract actionable insights from diverse business data sources, such as customer behavior, sales, and financial data. Provides experience in various data preprocessing techniques, how to visualize and interpret business data, and applying supervised and unsupervised learning methods in real-world business scenarios. Enables students to solve common business challenges such as market segmentation, customer retention, and demand forecasting with hands-on exercises. Enrollment Restrictions: Enrollment is restricted to students in the Master of Science in Business Analytics program.