Pricing and Revenue Management

Catalog description

Pricing and revenue management is concerned with dynamic pricing and product availability decisions across various selling channels of a firm. The objective is to develop optimal decisions that will maximize the firm’s profit. Within the broader area of pricing theory, the course emphasizes optimization of pricing and capacity allocation decisions, using quantitative models of consumer behavior, demand forecasts and market uncertainty, and the tools of constrained optimization. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisite(s): BUS 304 or BUS 204 with a grade of C (2.0) or better.