Visual Analytics

Catalog description

Combines interactive information visualization techniques with business analytics methods to generate insight from massive, dynamic, ambiguous, and often conflicting data to make better decisions. Explores visualization tools and use interactive visualization technologies to extend human cognitive abilities and overcome information overload. Teaches rapid prototyping and practical applications of developing visual analytics tools to support data-driven decision-making. Utilizes authentic data sets and case studies to explore the applications of visual analytics in business decision-making. Prerequisite(s): BUS 324 .