MKTG 602

Marketing Management

California State University San Marcos · UGRD · Fall 2026

1 section

Catalog description

Application of the basic concepts introduced in MKTG 502 through the use of case studies focused on strategic decision-making. Case analyses focus on decisions related to products and services, pricing, distribution, promotion, and market entry. Enrollment Requirement(s): Completion of the Foundations courses.

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Class #california_san_marcos-1932Fall 2026UGRD2 credits

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Instructor: Staff

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