Consumer Behavior

Catalog description

Integrates psychological, sociological, and other perspectives on the study of consumption. It examines research and theory from the social sciences that is relevant to understanding consumer behavior and, consequently, useful for developing and evaluating marketing strategies that influence consumer behavior. May not be taken for credit by students who received credit for: MKTG 484 -1. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status) and Marketing minors. Prerequisite(s)/Corequisite(s): MKTG 302 or MKTG 305 with a grade of C (2.0) or better.