Marketing Research

Catalog description

Examines marketing research, the systematic and objective process of planning, gathering, analyzing, and reporting information to improve marketing decisions. Marketing research is an important business activity because it links customers to the organization through information used to clarify market opportunities, formulate marketing actions, and monitor marketing performance. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status) and Marketing minors. Prerequisite(s): BUS 202 or BUS 304 Prerequisite(s)/Corequisite(s): MKTG 302 or MKTG 305 with grades of C (2.0) or better.