Marketing Communication

Catalog description

Marketing communication - including advertising, personal selling and other forms of promotion - is glue that binds organizations with their customers. Course examines the determinants of communication effectiveness and efficiency; the components of marketing communication; and the process of designing, implementing, controlling, and evaluating marketing communication strategies. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status) and Marketing minors. Prerequisite(s): MKTG 302 or MKTG 305 with a grade of C (2.0) or better.