MKTG 315

Services Marketing

California State University San Marcos · UGRD · Fall 2026

1 section

Catalog description

An overview of service quality with marketing frameworks and strategies used by manufacturing and service firms to compete effectively through service. Includes: gap analysis of service quality, services marketing triangle, marketing mix for services, service blue

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Class #california_san_marcos-1908Fall 2026UGRD2 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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