Principles of Marketing

Catalog description

Foundation course providing an overview of the role and process of marketing as a system of exchanges within society, the economy, and business organizations. Includes strategic planning, market segmentation, environmental scanning, marketing strategies, marketing mix elements, consumer and business buying behaviors and marketing research. May not be taken for credit by students who received credit for: MKTG 302 . If a student takes both MKTG 302 and MKTG 305, only MKTG 305 will count for credit. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status).