Electronic Commerce: Applications and Strategies

Catalog description

Examines the current status and emerging trends of Electronic Commerce, including policies, strategies, technologies, and its impact on traditional business. Teaches students the basic technology components for the most important forms of Ecommerce (i.e. B2C, B2B, C2C, and mobile commerce, et al.), strategies and profit analysis of a typical online storefront, and the resolutions of channel coordination between online and offline selling. Students will also learn the scope of public policies on Ecommerce activities. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisite(s): MIS 302 or MIS 304 with a grade of C (2.0) or better.