Strategic Management of Technological Innovation

Catalog description

Technology and innovation strategy is the approach that a firm takes to obtain and use technology to achieve a new competitive advantage, or to defend an existing technology-oriented competitive advantage against erosion. Emphasis on the development and application of conceptual models which clarify against erosion. Emphasis is also on the development and application of conceptual models which clarify the interactions between competition, patterns of technological change, and the structure and development of internal firm capabilities, rather than on any specific area of the technological or product development process. May not be taken for credit by students who received credit for: MGMT 482 -1. Prerequisite(s): All lower-division pre-business core courses; BUS 302 , MGMT 305 or MGMT 302 ; MKTG 305 or MKTG 302 .