GBM 428
Emerging Markets
California State University San Marcos · UGRD · Fall 2026
Catalog description
Introduces multinational management in emerging markets and strategies required of firms to succeed. Focus is on the economies of major emerging markets by size and level of development. Students will be exposed to the major growth areas and will learn how to identify new markets. Explores consumer and industrial markets expected to develop, based on economic, demographic and migratory forecasts and examines opportunities for international and transnational corporations. May not be taken for credit by students who received credit for: GBM 484 -1. Enrollment Restrictions: Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status).
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