ENTR 432

Technology and Innovation Management

California State University San Marcos · UGRD · Fall 2026

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Examines how firms manage technology and innovation. Explores key topics, such as industry dynamics of technological innovation, formulation of innovation strategy, and implementation of innovation strategy. Approaches these topics from the strategic management perspective. Links key conceptual frameworks to applications in a variety of organizational and industrial settings. Enrollment Restrictions: Enrollment is restricted to Entrepreneurship option students. Prerequisite(s): ENTR 320 .

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Class #california_san_marcos-1179Fall 2026UGRD4 credits
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