BUS 466
Digital Marketing
California Lutheran University · UGRD · Fall 2026
1 section1 open now
Catalog description
Students will study concepts related to digital platforms and how they are leveraged by brands to market the strategic customer experience. The course will help students develop an understanding of the digital customer journey touch points. Students will explore how advertising and marketing technologies interact to create seamless experiences across products and services. Prerequisites: BUS-375 or COMM-375
Sections
Current meeting, instructor, credit, and enrollment details
01
13 openSeats: 12/25 seats Last recorded: Aug 8, 2026, 3:24 PMClass #116741Fall 2026UGRD4.0 credits
13 available12 enrolled25 capacity0 waitlist
- Days & times
- T/Th 7:45 AM-9:25 AM
- Meeting dates
- Aug 24 – Dec 11
- Location
- Swenson Center 119
- Instructor
- Ms. Bridget M. Rohrer
Details checked 4 hours agoSeats checked 4 hours ago
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