BUS 342

Mktg Research/Consumer Behavr

California Lutheran University · UGRD · Fall 2026

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Catalog description

A detailed focus on marketing research, strategy, statistical techniques and decision-theory concepts. Includes the nature of the influences affecting consumer behaviors, values, lifestyles, market segmentation, motivation and attitudes that form consumer marketing decisions. Prerequisite: junior standing.

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Current meeting, instructor, credit, and enrollment details

Updated 9 hours ago

01

3 openSeats: 22/25 seats Last recorded: Aug 8, 2026, 3:24 PM
Class #116715Fall 2026UGRD4.0 credits
3 available22 enrolled25 capacity0 waitlist
Days & times
T/Th 2:15 PM-3:55 PM
Meeting dates
Aug 24 – Dec 11
Location
Peters Hall 103
Instructor
Dr. Setayesh Sattari
Details checked 9 hours agoSeats checked 9 hours ago
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