MGT 408

The Business of the Media

University of California Davis · UGRD · Fall 2026

1 section

Catalog description

Course Description: Focuses on the media industries and how emerging digital technologies are disrupting the way media consumption, distribution and business models work. Will highlight the economics of several media, both news and entertainment.

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Class #california_davis-6157Fall 2026UGRD1 credits

Days & times: No scheduled meeting time
Meeting dates: —
Location: —
Instructor: Staff

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