MGT 242
Marketing Communications
University of California Davis · UGRD · Fall 2026
1 section
Catalog description
Course Description: Issues in designing a marketing communications strategy. Topics include mass and direct communications, institutional aspects of advertising, consumer behavior, evaluating ad effectiveness, determining ad budget, creative strategy, and use and abuse of promotions.
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001
Availability not recently verifiedClass #california_davis-6100Fall 2026UGRD3 credits
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