MGT 239

Digital Marketing

University of California Davis · UGRD · Fall 2026

1 section

Catalog description

Course Description: Equips students for a career in digital marketing and social media. Topics include online advertising, search engine optimization, interactive mktg, online privacy issues, e-commerce, social influence, social network theory, measurement of social influence and integrating social and traditional media.

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Class #california_davis-6097Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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