MGT 141

Marketing Analytics

University of California Davis · UGRD · Fall 2026

1 section

Catalog description

Course Description: Value of data-driven marketing strategies. Market data, behavioral data, transactional data, advertising and digital marketing data. Quantitative modeling techniques in marketing and application to marketing decisions.

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Class #california_davis-6069Fall 2026UGRD4 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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