MGT 114

Introduction to Entrepreneurial Marketing

University of California Davis · UGRD · Fall 2026

1 section

Catalog description

Course Description: Frameworks, concepts, and tools for marketing new products and services for startups and established, large firms: defining market opportunities, testing concepts, competitive landscapes, critical product features, marketing channels, and launch strategies.

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Class #california_davis-6065Fall 2026UGRD4 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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