MGP 404Y

Marketing Management

University of California Davis · UGRD · Fall 2026

1 section

Catalog description

Course Description: Analysis of market opportunities, elements of market research, development of marketing strategies, market planning and implementations, and control systems. Consumer and industrial markets, market segmentation, pricing strategies, distribution channels, promotion, and sales.

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Class #california_davis-6389Fall 2026UGRD4 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

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