MGB 414

Multi-Channel Marketing

University of California Davis · UGRD · Fall 2026

1 section

Catalog description

Course Description: Multi-channel marketing strategies empower managers to create value for different customer segments. Covers the necessary concepts to evaluate and select go-to market strategies in order to capitalize on the ubiquity of modern customers.

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Class #california_davis-6569Fall 2026UGRD1 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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